Connecting Cambridgeshire’s Smart team launched a mobile travel app and smart wayfinding screens in 2018, to help residents, commuters and visitors plan their journeys around Cambridge.
The innovative journey planning tools using ‘real-time’ data were developed to encourage people to travel more sustainably – and we need your ongoing feedback to improve them.
The app and the screens all use real-time travel and other useful information collated through the Intelligent City Platform (iCP), developed with the University of Cambridge, together with other data sources such as Google Transit, Twitter data feeds and weather reports.
Watch our 3-minute Smart Journey Planning video below to find out more:
MotionMap Mobile Travel App
The MotionMap travel app was launched by the Smart team to help people plan their journeys, and is still proving popular.
Free to download from the app store to your smartphone, the MotionMap travel app brings together ‘real-time’ and local timetable information to more accurately predict travel times and suggest the best routes in and around Cambridgeshire – using a mix of buses, trains, walking, and cycling.
The app also has a carbon counter and a feedback option for users so the app can be improved and new features have been added through regular upgrades.
The journey planning tools are being trialled with the support of the Greater Cambridge Partnership to encourage people to make sustainable travel choices, which helps to reduce congestion in the city.
MotionMap has its own feedback page within the app and following initial feedback from users, we made several updates to the app. These included making it clear which side of the road the bus stops are on, plus the ability to plan future journeys.
Digital Wayfinding Screens
Smart screens showing the latest travel updates and useful visitor information are also being trialled at key interchanges to make it easier for people to find their way around the city.
The city’s first Digital Wayfinding Screens have been installed outside Cambridge Station and at Trumpington Park & Ride – providing much-needed signposting for commuters and visitors.
The interactive screens also provide useful visitor information including a city map, local places of interest, suggested walking and cycle routes.