Smart Journey Planning
Each bus is fitted with a tracking device in order for the Real Time Passenger Information system to know where it is.
The system calculates how long it will take to arrive at each of the stops along the bus’s route.
Using mobile phone technology, the system then communicates the bus information to a display at the bus stop.
Digital Wayfinding Screens
An interactive digital wayfinding screen is installed outside Cambridge railway station in Station Place. The screen delivers real-time information for residents and visitors.
The digital wayfinding screens are intended to provide useful information to commuters and visitors to find the best route to their destinations, plus other useful information about the city.
At Cambridge railway station, staff are sometimes able to help visitors, but they are often very busy and cannot be available all of the time.
We have installed the screens in response to feedback that better signposting around the city is needed for people arriving in Cambridge by bus or train, and to encourage people to make sustainable transport choices.
Many people will find the information they require from a mobile phone but not everyone.
For some users, the screens will provide easily visible information about buses and tailored information about Cambridge all in one place without having to hunt for it. The large screens are easier for some people to navigate than a phone.
For foreign visitors worried about data roaming charges, there is no cost to using the screens.
The screens also work hand in hand with mobile phones since users can download maps, using QR codes.
During the trial, we will improve the content of the screens in response to feedback received and observe how the screens are used.
We will then decide whether the screens are an effective way of providing information to travellers and this will determine whether more screens are installed in the city.
We are keen to hear your feedback to help us to refine and improve the information provided.
You can submit your feedback using the touchscreen or email smart.cambridge@cambridgeshire.gov.uk.
Visitors arriving at Cambridge Station may not know where the buses go or where to catch them from, so the screen will help them find the right bus and bus stop – they can then use the bus times information at the bus stop itself.
If you notice that any bus information is wrong, please email us via Smart.Cambridge@cambridgeshire.gov.uk advising of the time and date, your location and the problem itself. We will then investigate.
Unfortunately, problems do occur with respect to the availability of real time bus information, and we will try to get our suppliers to resolve these problems wherever possible.
Autonomous vehicles
An autonomous vehicle (also known as a self-driving or driverless vehicle), is a vehicle that uses a range of sensors to understand its surroundings – allowing it to move around safely with little or no operator input.
These types of vehicles are aware of their environment via their many sensors – this means they have the ability to stop themselves in an emergency or if there is an unexpected hazard in the road.
The success of the Autonomous Shuttle Trial 2021 will provide knowledge and experience of self-driving vehicles in a real-world environment, meaning that they could be rolled-out elsewhere around Greater Cambridge in the future, for example, to link some of the science and business campuses to each other or to rural travel hubs. If one day a commercial service provider then comes forward, self-driving vehicles could be rolled-out around Greater Cambridge and the service provider would then determine the pricing and ticket-booking structure.
Smart Places
Smart Places is the term used to describe a village, town or city using data and emerging technology to address common local challenges in areas such as transport, connectivity and air quality.
Data from sensors and other devices around the local area will be processed and analysed providing the smart place with information to help them influence behaviours and improve economic strength, sustainability and quality of life for the local residents.
