Connecting Cambridgeshire’s Smart team launched a mobile travel app and smart wayfinding screens in 2018, to help residents, commuters and visitors plan their journeys around Cambridge.
These innovative journey planning tools, using ‘real-time’ data, were developed to encourage people to travel more sustainably.
The app and the screens were trialled with the support of the Greater Cambridge Partnership to make it easier for people to choose sustainable travel choices and help reduce congestion in the city.
The app and the screens used real-time travel and other useful information collated through the Intelligent City Platform (iCP), developed with the University of Cambridge, together with other data sources such as Google Transit, Twitter data feeds and weather reports.
Watch our 3-minute Smart Journey Planning video below to find out more:
Digital Wayfinding Screens
Smart screens showing the latest travel updates and useful visitor information have also been trialled at key interchanges to try and make it easier for people to find their way around the city.
The city’s first Digital Wayfinding Screen is installed outside Cambridge Station – providing much-needed signposting for commuters and visitors.
The interactive screens provide useful visitor information including a city map, local places of interest, and suggested walking and cycle routes.
